Here’s a detailed list of Meta Interests and Behaviors that you can directly use in Meta Ads Manager to target the right audience for our milk subscription app:

Meta Interests

1. Milk and Grocery Delivery

• Online grocery shopping
• Grocery stores
• Dairy products
• Milk delivery
• Food delivery services
• Fresh produce
• Farm-to-table
• Organic food

2. Parenting and Family Care

• Parenting
• Newborn care
• Baby products
• Toddler nutrition
• Family-oriented
• Maternity and baby health

3. Health and Wellness

• Healthy eating
• Organic living
• Nutrition
• Home cooking
• Fitness and wellness

4. Subscription Services

• Subscription boxes
• Monthly deliveries
• Meal delivery services

5. Convenience Shopping

• Online shopping
• Mobile app users
• Convenience shopping
• Time-saving solutions

6. Elderly Care

• Caregiving
• Elderly care
• Senior wellness
• Family relationships

7. Community and Residential Life

• Gated communities
• Urban living
• Local services

8. Newly Married Couples

• Newlyweds
• Engagements
• Wedding planning

Meta Behaviors

1. Shopping Behavior

• Engaged shoppers (likely to click on “Shop Now” buttons).
• Frequent online shoppers.
• Likely to engage with online grocery stores.

2. Mobile Device Usage

• Android users
• iOS users
• Mobile app installers

3. Spending Habits

• People who frequently make online purchases.
• High-frequency buyers.

4. Lifestyle Behaviors

• Busy professionals (time-saving habits).
• Parents (frequently purchase baby products).
• Urban dwellers (likely to live in apartments or gated communities).

5. Life Events

• Newlyweds (within 1 year).
• Recently moved.
• New parents (within 1–3 years).

Suggested Audience Combinations for Targeting

1. Gated Communities
   • Interests: Gated communities, urban living, local services
   • Behaviors: Frequent online shoppers, app installers
2. Working Women and Hostel Residents
   • Interests: Convenience shopping, time-saving solutions, online grocery shopping
   • Behaviors: Engaged shoppers, mobile app users
3. Newborn Baby Mothers
   • Interests: Parenting, baby products, newborn care, toddler nutrition
   • Behaviors: Family-oriented, frequent online buyers
4. Sons/Daughters of Elderly Parents
   • Interests: Elderly care, caregiving, family relationships
   • Behaviors: Frequent buyers, app installers
5. Newly Married Couples
   • Interests: Newlyweds, wedding planning, online grocery shopping
   • Behaviors: Engaged shoppers, frequent purchasers